Applying for the role
I found it really helpful visiting the employability team before applying for this role. Not only did they help ensure my CV would stand out but also helped to clarify how best to respond to certain interview questions.
The first interview I attended was a chance to discuss the role and meet the marketing team. I was asked questions related to my CV and about my interest in the job role.
Having passed the first interview stage, I was then told to prepare a presentation for my next interview. This involved conducting research into the industry and providing feedback on how I thought ICE could overcome challenges within the industries which they operate within. This was challenging however it did give me the chance to demonstrate my skills to the team.
Finding my feet
Go with your gut feeling. If you think a company is not right for you it probably isn’t. A placement year is really important for building experience and learning how to conduct yourself in the workplace, so being in a company that encourages your learning is vital. Remember you will be doing this job for a year, so you want to be doing something that you enjoy and find to be worthwhile.
Don’t limit yourself
Like myself, you will probably be inclined to only apply for global business to consumer companies. There’s no problem with this however I’ve come to learn that it will probably be very hard for a larger company to provide as much support as I have received. In terms of working for a business to business company I believe this is a great way to start your marketing career. As it is much harder to push sales to business’, where no emotions are involved and everything is based on cost, we have to work even harder with our marketing efforts to produce results. This level of working will now be my benchmark for the rest of my career.
There’s nothing worse than going to an interview without doing any background research into the company and the market it operates in. If you go into an interview with an understanding of the company including their customers, their products and services you will be able to fully engage with the interviewer and hopefully impress them with your knowledge.
Employers know that placement students have no or very little experience and will be more than prepared to provide extra help and support so don’t let any aspect of the job role put you off.
If you are interested in joining us on your placement year, please click here