The Rise of Dairy Alternatives and the Impact on Coding and Marking

The Rise of Dairy Alternatives and the Impact on Coding and Marking

 

According to non-dairy market leaders Alpro[1], 2018 is ‘The Year of Plant Power’ and they’re not wrong. The UK is the 4th biggest dairy-alternative producing country[2]and the number of dairy alternative products being launched has more than doubled since 2012[3], this industry doesn’t show any signs of slowing down.

The growing popularity of ‘free from’ products in general has been a huge driver in the popularity of dairy alternatives, appealing to a range of consumers from the health conscious to those who are lactose intolerant. The dairy alternative surge has grown alongside the rise of consumers who are choosing to adapt to a vegan lifestyle and diet, opening up opportunities for brands based on want more than need.

Big brands are seeing the opportunities in the dairy free aisle and are keen to make their mark on the industry, drinks giant Innocent have recently launched their dairy alternative milks in 100% recyclable packaging in a bid to take on the market-dominant Alpro, highlighting the appeal for dairy alternatives for the conscious consumer by focusing on sustainable packaging as well as plant power.

When it comes to packaging and coding for the dairy alternative market, it’s important to remember the requirements of key consumers. Allergen info is essential, but not the only focus for those who choose alternatives to dairy products, focusing on calorie information, sustainability data (i.e. no palm oil, or fully recyclable packaging) on the production line appeals to the target audience of dairy alternatives and can stand out in what is surely to become a more competitive market in the future.

Adding all this information to a range of different packaging options can be challenging, if you’re not sure on which printing technology can tick all the boxes for dairy-free packaging, the ICE Beverage Coding guide is a good place to start.  If you have any other questions about finding the right coding solution for your production line, contact us on enquiries@uk.interactivecoding.com and our coding experts will be in touch.

 

[1] Data from the Drinks Insight Network

[2] Innova

[3] Beverage Daily

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